Getting Loyalty Unstuck
For too many brands and companies, loyalty is stuck.
The lack of brand differentiation and homogenous loyalty programs emphasizing only transactional value are eroding loyalty, which is harder to come by post-COVID.
Failure to deliver a better customer experience reinforces the stuck point.
Loyalty is not a program. It never was.
Companies and brands that understand this see higher rates of growth and higher multiples on enterprise value.
Grey Space Matters offers solutions to help your brand loyalty, and CX, get unstuck.
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Strategy
Strategic innovation by definition means something new, not something formulaic. It’s a guidepost and reflects the appropriate commitment to customers and your brand.
Insights
Nike calls it “know to serve”. We combine proprietary insights via research and analytics with an understanding of what drives customers to your brand.
Go To Market
Navigating the market with relevance to ensure your strategy comes to life in all the right places, for the intended results and benefits to all stakeholders.